Mindray A20 European Launch
Mindray, a global leader in medical device innovation, selected our team to document the launch of their cutting-edge A20 ultrasound system at the European Congress of Radiology (ECR) in Vienna, Austria. Tasked with creating impactful video content for a global audience, we approached this project with the expertise and professionalism that define our work.
A Seamless Collaboration Across Borders
Mindray’s headquarters in China directly entrusted us with this high-stakes project, leveraging our extensive experience in international video production. Our team’s multilingual capabilities—fluent in Chinese, English, and additional languages—were instrumental in bridging the communication gap between the Chinese headquarters, European event organizers, and international medical experts. This ensured a smooth workflow, from pre-production planning to on-site execution.
Crafting Stories in Challenging Conditions
At ECR, a premier event in the medical imaging industry, time was at a premium. Interviews with leading medical experts were tightly scheduled, and the bustling conference environment posed additional challenges. Despite these constraints, we meticulously captured high-quality footage that showcased the sophistication of the A20 and reflected Mindray’s brand identity.
We focused on creating visually compelling content that resonated with both technical and non-technical audiences. Our team used dynamic shooting techniques to highlight the A20's sleek design and advanced features, while also incorporating expert testimonials to emphasize its real-world impact.
High-Impact Deliverables with Unmatched Efficiency
In just three days of filming, we produced seven unique video deliverables tailored to Mindray’s marketing needs. This included product highlights, expert interviews, and event coverage—all edited with precision to meet the client’s exacting standards. The videos were strategically designed to maintain audience engagement, providing Mindray with fresh content to release weekly in the two months leading up to the A20’s official launch.
A Testimony to Professional Excellence
Our team’s professionalism, efficiency, and technical expertise set us apart. From handling complex logistics to ensuring every frame met Mindray’s brand guidelines, we demonstrated a commitment to excellence at every stage of the project.
The result? A highly satisfied client and a suite of videos that not only elevated the A20’s launch but also reinforced Mindray’s reputation as an industry leader.
Your Trusted Partner for Video Production in Europe
Our successful collaboration with Mindray on the A20 launch at ECR Vienna highlights why we are the go-to video production partner in Europe. From bridging cultural and linguistic gaps to delivering high-quality, brand-aligned visuals under tight timelines, we bring a unique combination of professionalism, creativity, and efficiency to every project.
With extensive international experience and a multilingual team, we excel at managing complex, cross-border projects. Our ability to adapt to challenging conditions, craft compelling narratives, and deliver impactful content ensures our clients' success on the global stage.
Whether you're launching a new product, showcasing an event, or telling your brand’s story, we are here to bring your vision to life. Partner with us and experience the difference of working with a team that truly understands the art of international video production.
